Trusted by
& 10+ MENA performance teams
& 10+ MENA performance teams$1M+deployed on our creative4 yrsin MENA fintech3Gulf markets
A creative powerhouse for MENA fintechs — UAE, Saudi Arabia and Egypt.
& 10+ MENA performance teamsMeta's Andromeda AI finds your buyer.
Your only lever is a hook worth showing them.
Meta's own analysis puts mean exposure at 4.2 per creative over 30 days — by the fourth, the odds of converting have roughly halved. Hooks fatigue in days. You're running them for months.
Source: Analytics at Meta ↗What worked in London tanks in the Gulf. Kantar found local-dialect creative pulls 3.7× the engagement of formal Arabic — and audiences read every signal that an ad was built somewhere else.
Source: Kantar MENA ↗Across 578,750 creatives and $1.29B in spend, roughly one in twenty scales. The hit rate is close to fixed — so the number of winners you get is set by how many you can ship, not how good your last idea was.
Source: Motion Creative Benchmarks 2026 ↗Performance creative compounds when both sides bring weight.
Best fit looks like this.
We run ICP research specific to your fintech vertical and MENA market — regulatory language, platform habits, competitor creative audits. You get a creative brief you’d normally pay a strategist for.
Our AI-enhanced pipeline runs scriptwriting, asset generation, and voiceover simultaneously. Human directors review every output. The result: broadcast-quality video at startup speed.
After go-live, we track CPL, thumb-stop rate, and hook rate. Every week, you get a data review and a revised creative brief. The creative gets better as the campaign runs.
From brief sign-off to final file. No 6-week timelines, no waiting on a production calendar.
We understand Gulf fintech audiences, Arabic-English code switching, and what converts on Meta ads in KSA vs Egypt.
Every creative decision is backed by thumb-stop rate, hook rate, and CPL data. Not gut feel.
Concept, generation, edit, sound and versioning all happen here. Not a prompt in a generator, and not a freelancer you have to art-direct.
We ship dozens of variants every sprint — enough volume to test, kill losers fast, and scale winners before fatigue kicks in.
Two full rounds of revisions are included on every project. We iterate until the numbers move.
No menu pricing. Volume, markets and cadence get dialed in on a call — you only pay for the motion you actually need. Most teams land on a monthly cadence once the first batch proves out.
Test the pipeline on one concept before committing to anything.
The monthly engine — volume dialed to your spend and markets.
The creative plus the pages it lands on — impression to booked demo, one team.
“These guys helped us scale from $0 to $10M ARR with a cost-efficient CPL. MASSIVE GROWTH CREATIVE POWER. Best in biz in MENA.”
At 2a4 I art-direct a team of scriptwriters, editors and AI-production pros. Before the studio — ten years across media: newsroom journalism, video producing, social-media growth. From 2022 to 2026 I ran Pemo's UAE and KSA performance creative as an external creative partner — thousands of qualified SME demos, with CPL held inside the KPI band quarter after quarter. That is where I learned what converts in MENA fintech. And you always talk to the person directing your creative — not a sales layer.
Tell us about your campaign goals. We'll review your current creative setup and come back with a specific recommendation — no pitch, no fluff.
First delivery is up to 5 business days from brief sign-off. For retainer clients, we batch produce on a weekly cadence, so you always have fresh creative ready before your next campaign push.
Yes. We produce native Arabic scripts and source Arab voiceover talent. We also produce bilingual (Arabic/English) versions and understand platform-specific norms for Meta ads in the Gulf vs Egypt vs Levant markets.
No. AI accelerates specific steps: scriptwriting, shot list generation, voiceover draft, and editing notes. Senior human directors review and direct every frame. You get the speed of AI with the judgment of an experienced production team.
Absolutely — that's what the one-off sprint is for. From $3,000, a batch of creatives on one concept, scoped together on the call, free ads audit included, no retainer attached. If the numbers make sense, we scope a retainer from there. No pressure.
Every project includes three format variants by default: vertical 9:16 (Reels/Stories), square 1:1 (Feed), and horizontal 16:9 (YouTube pre-roll if needed). All delivered as H.264 MP4 and as an editable project file.
Two ways in, both scoped on a call. The One-off Sprint starts at $3,000 — a batch of up to 10 video ads on one concept with hook variations, plus a free audit and creative brief. Monthly retainers are custom — volume, markets and cadence dialed to your spend. One-off brand films sit outside this ladder and are quoted separately.
We quote per engagement on the strategy call, not from a calculator — performance creative scope varies too much for a single number. Every engagement starts with a free line-by-line audit of your current Meta Ads. For context: most fintech clients we work with spend less with us each month than what their tired creative costs them in inflated CPL.
A 30-minute brief call, your brand guidelines, and access to your current Meta Ads performance data (so we can audit what’s worked and what hasn’t). That’s it.
Traditional production optimises for one polished asset on a six-week timeline. Performance creative needs volume instead: across 578,750 creatives and $1.29B in spend measured by Motion, roughly one in twenty ever scales, and that hit rate barely moves with craft. So the number of winners you get is set by how many you can ship, not by how good your last idea was. AI collapses scripting, asset generation and voiceover into a parallel process, which is what makes a five-day cycle possible. A senior art director still directs every frame — the AI removes the waiting, not the judgment.
Enough to clear the hit rate. If roughly 5% of creatives become winners, four ads a month surfaces a fraction of one, while eighteen surfaces close to one. For a fintech spending $25,000+ a month on Meta, a batch of 8-12 fresh concepts with hook variations on whatever is working is the floor where a test reads cleanly. Below that you are not testing, you are guessing with a smaller sample.
Built in Arabic, and in the right dialect. Kantar found local-dialect creative pulls 3.7x the engagement of formal Arabic in MENA. Subtitling English footage is the default approach and it consistently underperforms — the pacing of the cut, the casting and the register all read as imported, and Gulf audiences pick that up in the first two seconds. We write, perform and cut Arabic-first where the concept calls for it, and UAE and Saudi Arabia get separate creative lines rather than one set with swapped captions.
We watch frequency and hook rate rather than waiting for CPL to move, because by the time cost per lead climbs you have already paid for the lesson. Meta’s own analysis puts mean exposure at 4.2 per creative over a 30-day window, with the likelihood of conversion dropping about 45% by the fourth repeated exposure. In practice that means a refresh is due in days, not months — which only works if the next batch is already in production.
